We didn’t want
another wellness brand.
We wanted less.

Reova exists because the shelf has become unsafe. The same aisle that promises “clean” hides fragrance, preservatives, and thirty-ingredient formulas no pregnant woman could ever trust. We thought a high-performing woman shouldn’t have to read a chemistry degree to run a bath — or roll something onto her skin before bed.

So we did the editing for her. We took magnesium — the single most under-supplemented mineral in women aged 25 to 45 — and we removed everything that didn’t need to be there. No fragrance. No dye. No preservative. No filler. One active. Magnesium chloride, from the Zechstein seabed, sealed 1,500 metres underground since before there were people to contaminate it.

The moment

I started Reova because [the personal catalyst — e.g. “during my pregnancy I couldn’t find a single bath or body product I felt safe using” / “after years of broken sleep and reactive skin, every ‘calming’ product I tried made it worse” / “I spent a decade in [industry] watching brilliant women run on empty”]. I kept looking for the magnesium product I actually wanted — single-ingredient, gentle enough for the most sensitive skin, premium enough to feel like a ritual rather than a chore — and it didn’t exist. So I made it myself, by hand, in small batches, refusing to ship a single bottle I wouldn’t use on my own skin.

My name is [FOUNDER NAME]. Before Reova I [one line of background — what you did, why it makes you the right person to obsess over this]. I am not a chemist by training, which is exactly why I refused to hide behind chemistry. If I can read the label and understand every word, so can you.

If it’s gentle enough for the most cautious customer — the pregnant, the postpartum, the chemically sensitive — it’s gentle enough for everyone.

What we refuse to do

We will never add a fragrance to make a product “nicer.” We will never use the word “detox.” We will never put a beautiful woman in a towel on the packaging and call it self-care. We formulate at the gentler 10% concentration when the industry pushes 15 to 20, because we’d rather it work quietly than sting impressively. And every bottle is filled by hand, in small batches, in [London / your city] — so for now, when you order, it is my hands that fill it.

The promise

Three ingredients. One active. A label you can read in three seconds and find nothing hiding. A thirty-second ritual that fits in the smallest pocket of the busiest day. That’s the whole brand. We think it’s enough.